Industry Forum New Product Introduction (NPI) model covers 4 key areas required for a successful new product launch

  • Stable foundations support link of organisation growth strategy to NPI
  • Industry standards cover best practice approach for NPI
  • Process pillars include skills required for successful new product launch
  • Output is product launch excellence with adapted implementation for organisation

NPI best practices

Best practices for New Product Introduction process have been in existence for nearly 3 decades. Since inception, a number of organisations have adopted these best practices to launch successful new products. Adopting best practices in new product introduction within supply chain provides confidence for your customers to partner with you on new programme developments and in turn, provides growth opportunities for your organisation.

Common challenges

  • Growth targets defined in business strategy do not link with NPI
  • Limited upfront resource and capacity planning for NPI
  • Commercial bid and product launch cost performance do not match
  • One size fits all process does not adapt to different complexity of NPI
  • Erratic quality, cost and delivery performance of product launch

These common challenges can result from one or a combination of skills gap covered by the tried and tested Industry Forum NPI model. 


Over the years Industry Forum has worked with companies across the automotive, aerospace, manufacturing and civil nuclear sectors to help them improve their New Product Introduction (NPI) approaches to deliver Launch Excellence. We offer a number of cross sector open courses at our facilities in Birmingham. For automotive industry we have a programme endorsed by OEMs called New Product Launch excellence (NPLX). Most of our courses can be delivered at your site as a closed course. 

Cross-Sector Courses

Automotive (NPLX)