Best practices for New Product Introduction process have been in existence for nearly 3 decades now. Since inception a number of organisations have adopted these best practices to launch successful new products. Adopting best practices in new product introduction within supply chain provides confidence for the customer to partner on new programme developments and in turn provides growth opportunities for an organisation.

Common challenge

Organisations today are using new business processes, approaches and enabling technologies to continually improve New Product Introduction (NPI) processes in pursuit of launch excellence. With available resources improving all aspects of new product introduction at once is next to impossible. On the other hand some of the improvement opportunities are obvious for the team whereas others may require more structured assessment approach. A structured assessment will help to answer questions like;

  • What are our strengths and weaknesses?
  • Is our NPI process aligned with our strategic objectives?
  • What improvements need to be made and what are the priorities given the resources available?

Our approach

Industry Forum has developed an effectiveness assessment for new product launch. The assessment combines the current state process mapping approach following Lean principles and a technical assessment considering the best practice criteria to launch new products. A facilitated approach is taken to build consensus in the team on how far the best practice needs to be implemented considering the needs of business.


  • Detailed and structured current state NPI assessment with gap areas clearly identified
  • Cross functional alignment on improvements required in area of NPI
  • Independent view of current state NPI process maturity

Topics covered

The approach is to assess the maturity of an organisation by asking questions over the 7 areas of activity associated with NPI shown in the image (Fig 1) and described in brief below.

Programme Management – How the organisation structures the overall NPI process, project identification, resource management, risk management and project measurement?

Product and Process Definition – How the organisation captures and manages customer requirements to ensure manufacturing feasibility and design for manufacture?

Process Development – How organisation manages manufacturing process development, ensures manufacturing can achieve the design requirements, measures the product, manages risks and is certain that the required supporting infrastructure is in place?

Supplier Management – How the organisation integrates the external supply chain, ensures suppliers proactive input is utilised, NPI capability is assessed and that risks are managed?

Product and Process Validation – How the organisation ensures it is capable to manufacture not just the first off product but also the volume required considering validation of output, manufacturing capacity, test, inspection and the robustness of documentation evidence supplied to the customer?

Programme Review – How the organisation assesses NPI performance both to customer and internally, review the lessons learned and drive continuous improvement?


What next?

For further information and an initial and confidential discussion of your needs, please call +44 (0)121 717 6600 or email us today.