Industry Forum’s New Product Introduction (NPI) model covers 4 key areas required for a successful new product launch

  • Stable foundations support link of organisation growth strategy to NPI
  • Industry standards cover best practice approach for NPI
  • Process pillars include skills required for successful new product launch
  • Output is product launch excellence with adapted implementation for organisation

Free NPI self-assessment

This quick assessment can help initiate your journey towards product launch excellence. Our in house experts will then review the self-assessment and provide you with some valuable feedback. Start the assessment now!

NPI best practices

Best practices for New Product Introduction process have been in existence for nearly 3 decades. Since inception a number of organisations have adopted these best practices to launch successful new products. Adopting best practices in new product introduction within supply chain provides confidence for the customer to partner on new programme developments and in turn provides growth opportunities for an organisation.

Common challenge

Organisations today are using new business processes, approaches and enabling technologies to continually improve New Product Introduction (NPI) processes in pursuit of launch excellence. With available resources improving all aspects of new product introduction at once is next to impossible. On the other hand some of the improvement opportunities are obvious for the team whereas others may require more structured assessment approach. A structured assessment will help to answer questions like;

  • What are our strengths and weaknesses?
  • Is our NPI process aligned with our strategic objectives?
  • What improvements need to be made and what are the priorities given the resources available?

Remember best practice implementation is more sustainable when adapted to business needs


Industry Forum has developed an effectiveness assessment for new product launch. The assessment combines the current state process mapping approach following Lean principles and a technical assessment considering the best practice criteria to launch new products. A facilitated approach is taken to build consensus in the team on how far the best practice needs to be implemented considering the needs of business.


  • Detailed and structured current state NPI assessment
  • Cross functional alignment on improvements required in area of NPI
  • Agreement in team on how far to adapt best practices for business needs
  • Independent view of current state NPI process maturity and targets for future state


“Industry Forum’s best practice knowledge transfer, has been integral in allowing us to align our business processes, to create a position of strength for our business to lead the way forward to achieving our goal of >99% OTIF.”

Mark Walker, Co. Managing Director, Walker Precision


Industry Forum have been a massive asset in providing us with an NPI process which will provide benefits for our business and better service levels to our customers. They have completely re-structured our approach and guided us through developing a multi-disciplinary process with a structured gated process and introducing a RACI culture. The whole team has remained engaged and is looking forward to rolling out the finished process. We have already seen benefits were we have introduced a part mature process to currents projects. The training is excellent, engaging and we already know it will provide huge benefits at Middlesex Aerospace.

Kevin Mould – Business Development Manager, Middlesex Aerospace


“Using a series of structured workshops, Industry Forum have been helping us developing a new and improved NPI process. From the diagnostic phase to the step by step implementation, IF have guided and advised us on industry best practice. More importantly they brought the focus needed to drive such improvement program.”

Remy Steenbakker, Technical Manager, Sigmatex UK

Get in touch and talk to us

Industry Forum can provide a range of improvement solutions across your organisation’s entire manufacturing operations. We don’t offer one single-standard solution, instead we get to know your organisation, your people and the environment within which you operate; before working with you to find an approach that is tailored to your requirements, meeting your needs and addressing your most pressing challenges.

Industry Forum can provide you with a range of expertise to support initiatives from large NPI programmes across a multi-site organisation to single projects in an individual plant. Industry Forum has a proven record of helping manufacturers of all sizes achieve their NPI goals.

From design right through to implementation we pride ourselves on our ability to transfer the necessary skills to your people and to ensure that you benefit from tangible and sustainable improvements to your business.


What next?

For further information and an initial and confidential discussion of your needs, please call +44 (0)121 717 6600 or email us today.